NFU Mutual (National Farmers’ Union Mutual Insurance Society Ltd) is a UK-based mutual insurer founded in 1910 by seven farmers, dedicated to protecting customers across rural and urban communities alike. As a mutual organisation with no shareholders, it is owned by and run for its members – ensuring decisions are made with long-term interests, not short-term profit.
The firm offers a comprehensive range of insurance, financial planning, investment, and pension products. From home, motor, business, and farm insurance, to life cover, income protection, and specialist risk cover, NFU Mutual aims to tailor solutions to the needs of its clients.
NFU Mutual has earned industry acclaim for its product quality and customer service. Its home and car insurance policies are rated 5 stars by Defaqto, and it has been named Which? Insurance Brand of the Year multiple times.
With over 280 agency offices nationwide, the firm maintains strong local presence supported by deep roots in farming and rural life. It supports farmers through dedicated farm insurance, machinery, livestock cover, and related risk services, along with special benefits for farming union members under its Union Advantage scheme.
Through its mutual structure, NFU Mutual works to protect, support, and enhance the wellbeing of its policyholders, while continuing to maintain high standards in claims, customer service, and responsible business practices.